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February 13, 2013
By: TOM BRANNA
Editor
• UNITED ARAB EMIRATES: Nivea for Men was the only recipient of the Effie award in the Fragrances and Cosmetics category for the year 2012. The award recognized the effectiveness Nivea for Men’s marketing communications campaign that addressed the cultural taboo associated with men choosing personal grooming products for sensitive skin. Nivea for Men’s market research revealed that men in the region felt embarrassed to use sensitive skin grooming products. To counter this, the campaign’s messag...
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